Ok. So a couple of days ago I suggested that you visit a show as a customer instead of a vendor. This is important for you to see what competition is out there, how people are presenting their wares, what kind of pricing is actually selling and more.
I am taking my own advice and visiting a show in Zionsville, IN. The Brick Street Market. This is an important visit for our business because we are originally from Michigan and we have only done a handful of shows out of state. I recently moved to Indiana and I am trying to get an idea of how to market our products here.
Indiana is a totally different market than we are used to. In Michigan there were craft shows everywhere, every weekend. With that many craft shows every weekend, it was sometimes hard to gauge how many shoppers would actually come. In Indiana, so far, craft shows are fewer and farther between.
My next post will be a report on how the show was. Hope for no rain......
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